About Ireland's of Cairns

The Ireland name is well known for great service and quality automotive products in our region. Established in 1923, and now FR Ireland Pty Ltd, Ireland’s have been a constant in Far North Queensland for over 95 years. We are owned by a family who are in their 6th generation living in Cairns.

Over the years we have expanded our investments and involvement with a range of business and community orientated organisations. We’ve invested and participated in many diverse activities. Such as remote service stations, tourism, agricultural machinery and rent-a-car operations.  In the community we helped set up and have continued to support the Cairns Taipans NBL Basketball team and many other local sporting clubs.  We’ve supported not for profit groups including Rotary, Red Cross, the Far North Qld Youth Assistance Fund, the Reef & Rainforest Research Centre, Advance Cairns, the Cairns Choral Society, the Cairns Regional Art Gallery and, many others. We’re passionate about supporting our local community.

We regularly work with local high schools via work experience programs and have often organise in-school presentations, such as maintenance or best buying practice workshops. We also attend career days to share our extensive knowledge of the automotive industry and continue to support training for our industry in every respect, but most importantly through apprenticeships. 

As a multi-award winning dealership, the one thing we impress upon our sales teams is that our company is in this for the long haul, not here to just make a quick dollar. At Ireland's of Cairns, we’re already selling to the second and third generation of loyal customers and intend on continuing to fourth and fifth generations as well.

With a very extensive and successful involvement in the retail motor industry, as a business Ireland’s makes a significant contribution to Local, State and Federal Government revenues and the economy in general, engaging the services of a host of external local suppliers in its day to day activities as well as greatly in excess of 100 employees. We also provide financial and in kind support to a range of far north community based organizations and charities.

Although we already have over 95 years of experience under our belts, we understand that only our complete dedication to customer satisfaction and providing fantastic value for money will ensure our prosperity for decades to come.

An integral part of our business is our customers. And one of our key focus points is our relationship with them, and to ensure that our team can, and do, fulfil our commitments to them. 

We’re now the only New Vehicle Dealership in Cairns that is owned locally, by true locals.

We think that territory comes with a high expectation of empathy for our customers, and a need for an intuitive understanding of their top level needs and satisfying them.

For more information about our dealership in Cairns, please don’t hesitate to Contact Us today.